Glossier You Product Storytelling

It sounded crazy: a direct-to-consumer fragrance sold almost exclusively online. The result: Glossier You, an eau de parfum that—instead of a celebrity or fantasy—celebrates the person wearing it. It was named 2018’s fragrance of the year and Vogue wrote a love letter to it.

• Product name and packaging

• Product description and taglines

• Launch content strategy and campaign messaging across all channels, including social, email, and press

• IRL messaging direction for retail experience