Glossier Solution Product Storytelling
Glossier Solution was the brand’s first skincare treatment to require FDA approval and undergo a clinical trial. It was also Glossier’s first product to launch with primarily user-generated content.
Product name and packaging
Educational collateral to guide users
Overall content strategy, including campaign messaging across channels
Survey for clinical trial
Image briefs for content creators
“Chances are you've heard of Glossier's super popular Solution (it's out of stock like... all the time).”
— Buzzfeed