Hungryroot Brand Repositioning

Hungryroot was positioned first as a meal kit, then as a packaged food company. The challenge: define and communicate a new category in the crowded food delivery space. Since this repositioning, subscribers have increased by 600% and Hungryroot became profitable, recently closing a $40 million funding round.

• Updated brand positioning, visual identity, and messaging across customer experience

• Launch of sustainability initiative, including packaging overhaul to achieve 100% curbside recyclable shipping materials

• New onboarding quiz that increased conversions by 9% and AOV by 33%